Links for 13/07/2007

Latest pick of interesting articles for the Friday 13th...hopefully lucky for some.

• Advice from Jeremiah Owyangon on measuring social media campaigns and getting buy in from the top

• Piece from Steve Rubel about the iPhone and how scarcity drives demand

• e-Consultancy reports on the Telegraphs launch of MyTelegraph, a service which allows readers to set up and personalise their own blogs & feeds

• More detail from Google on their acquisition of Doubleclick

• An interesting thought from Seth on how high street retailers might improve cross-sell if they mixed up how items are presented in the store

• Hitwise present some evidence the suggests web 2.0 sites supporting open source API's have a faster rate of adoption than those that don't